To express our thoughts in words, we use long sequences of phonetic symbols, the order is important and the meaning depends up accepted rules of grammar. The meaning is very dependent on the listeners experience with the words used. The listener must be patient and wait for the the end of the sequence for the full meaning. If the thought is complex and combines the ideas of many people as a collaborative thought would do, then each one must be dealt with in sequence and the number of words get very large.
In contrast, a blueprint of for example, of a house, is based around a floor plan which lays out the essence of the house, the walls, the windows, the doorways and the relative positioning of the rooms. The details of each door and window is given in a specification table. The listener can scan the floor plan and focus on those areas of interest to her, not follow the speaker’s meandering. There is no listener interpretation.
The blueprint brings together the message from other experts. The electrical expert super-imposes the electrical details on the floor plan, the heating expert superimposes the heating details. The reader, at their choice, drills down to the various levels of information. The blueprint acts as a medium to bring together many fields of expertise as a collective intelligence which is absolutely necessary for solving complex problems.
Skyscrapers evolved, from simple buildings to ever more complex ones where each successive building retains the best features of the previous building and adds new ones to gradually, by small incremental improvement, become the majestic skyscraper of today. The blueprint is the DNA necessary for such evolution. The DNA of any evolutionary process must be precise so it can replicate the proven features of the evolving design.
When we build a social structure like say a health care delivery system, we need a good DNA for incremental improvement and we need to be able to merge the knowledge of many experts into the final product. Very difficult with words. We need to develop a blueprint like language for social debate and design.
Blueprintspeak 